Increase the Lifetime Value of Your Clients

Marketing Audit Toolkit

Easy tools, templates, and systems to perform 

marketing audits that turn into strategic retainers.

A PROVEN PROCESS FOR SECURING
HIGH-VALUE RETAINERS WITH CLIENTS
Work Smarter

Don't take on a messaging project only to find out during the presentation that there are critical pieces of the business you didn't uncover! Get everything you need upfront.

Provide More Value

When a Marketing Audit is done alongside your StoryBrand Messaging, you understand the entire business. They get messaging AND strategic insights.

Make More Money

Instead of a one-and-done Messaging Guide, add a Marketing Audit that sets up ongoing work, and positions you as the clear choice for ongoing consulting.

Providing a Brandscript can be life-changing for a business.

But what happens after you deliver the messaging guide?

Do you know how to continue to provide value? 

Are you the person they look to for the next steps?

We'll show you how to get paid to perform a marketing audit and position yourself as *the* guide for their ongoing needs.


You believe in the power of the SB7 framework. You've seen it in action. But the SB7 framework isn't a strategy. It's a tool.

Take the framework to new heights when you pair it with a 360 review of a company's marketing and present them with opportunities for growth.


The Marketing Audit Toolkit will show you how.

Everything You Need to
Sell and Deliver a Strategic Marketing Audit

YOUR TOOLKIT INCLUDES:

1. PROPOSAL LANGUAGE

See the exact words we use to position the marketing audit to our clients. Includes description, features and benefits, and the cost. Simply copy and paste it into your proposal, or customize it to better represent your company. 

Format: Google Doc 


2. MATERIAL REQUEST CHECKLIST

Your clients don't know what they don't know. Make sure you get everything you need from them -- the first time -- to do a meaningful audit. This client-facing template includes sample email language to request what you need. 

Formats: Google Doc + Canva Doc (to be converted to a PDF)

3. SPREADSHEET FOR ANALYSIS

You have all of the requested materials. Now what? Use this spreadsheet to stay organized in the process. Keep track of your evaluation and recommendations all in one place. 

Format: Google Sheets


4. PRESENTATION TEMPLATE

See the format we use to present the audit results to our clients. We'll also walk you through how to customize the deck with your client's branding for that personal touch. 

Format: Google Slides 


5. EXAMPLE PRESENTATION

While having a template is nice, sometimes it's helpful to see what the final product looks like. You'll see how we share both positive and constructive feedback with clients, and how we position our recommendations for the next steps (i.e., setting yourself up for future sales!). 

Format: PDF 

*BONUS*
EXPLANATORY VIDEOS

To make each of these pieces work for you, you have to understand how to use them! We've created Loom videos to explain each document and walk you through nuances so that you can confidently begin implementing right away. 

Format: Loom videos (.mp4 files)

>> STRATEGY AND SALES

Dominique walks you through how she thinks about pricing, as well as how the product is positioned to sell. Hear how she sets it up to clients as part of their initial engagement.

>> IMPLEMENTATION

Katie explains how she goes about the audit. This includes how she gathers information from clients, organizes the assets, and presents them in a digestible format.

Hear from Guides Who Have Experienced It First-Hand

"The Heights team has over-delivered with this toolkit. It is going to provide so much value for so many guides!"


  -Erika Bryant, Piece of Cake Marketing

F


"I just listened to 4:55 mins of the first video walkthrough and [Dominique] is dropping amazing nuggets of wisdom. I can’t wait to dig into the next four videos and utilize all of these templates. I already have a client queued up for this product. I made my investment back plus $5k (and any ongoing work based on my recommendations). I’ll echo others - this product has saved me tons of time, will bring tremendous value to my clients, and will help me grow my biz. You and your team are the bee’s knees, Dominique!"


  -Dana Casto, Whispr Strategic Marketing

F


"If you’re a strategy head, but haven’t been able to easily put a package together, this is phenomenal."


  -Brad Alexander, Clarity Creative

F


"This is brilliant! For any Guides that are on the fence — these templates and training are fantastic. It will save me hours of figuring out what to include in an audit like this."

  -Erin Fults, Acorn Studio Marketing


"Dominique does everything with excellence, and she has done the same with this toolkit. A couple of things that make this well worth the investment:

1 - The materials request list from clients. This alone will save my team hours each month. It’s not just the list but included is a checklist to make sure you get each item from the client. 

2 - The toolkit includes two sample audits and how you would build and present them to clients. Tons of nuggets in those. 

3 - You get to step into the mind of one of the most strategic marketers I know. I love how the team at Heights walks you through each step from discovery to presentation. And they do it in a way that’s not intimidating. 

Definitely adding the 360 Marketing Audit to my product mix in 2023.

  -Mike Ruman, Local Growth

INVESTMENT

Marketing Audit Toolkit

>> Increase the lifetime value of your clients. 

 

>> Easy tools, templates, and systems. 


>> Perform marketing audits that turn into strategic retainers.

$600
Package Includes:

>> Proposal Language (so you know how to sell the audit to your clients!)


>> Materials Request Checklist (no going back and forth asking for materials or access)


>> Spreadsheet for Analysis (keep all your work in one place)


>> Presentation Template (don't waste hours creating it from scratch)


>> Example Presentation (see how it looks "in the wild")


Plus...

>> Explanatory Videos (to get you off to the races right away!)


Wondering about the ROI on this? (Because we sure would be asking that question!)


>>> We sell our audits for an average of $8,000. 


So with just one sale, you can easily 13x your investment.

MEET THE TEAM BEHIND THE TOOLS

DOMINIQUE GLANVILLE

As the CEO of Heights Strategic Marketing, Dominique has grown from a solopreneur to a team of five in just a few years. Heights has operated with a revenue of over $500k and over 20% profitability for the last 2 years.


She is an expert in brand strategy and messaging, but it is her ability to turn messaging projects into ongoing work and strategic retainers that have been instrumental in the growth of the business.


Dominique is regularly inspired by the Guide community and is excited about opportunities to give back. She knows the tools and systems that have helped her business grow can help others, as well.


KATIE GOLDBERG

Katie is a communications and marketing specialist with experience in the private sector, health care, nonprofits, and agencies. She brings a breadth of experience in communications, PR, personal brand management, and copywriting. 


As the Director of Content Strategy at Heights Strategic Marketing, she provides oversight for all content. From sales funnels to email marketing and thought leadership, she makes sure the content is effective for our clients. 


Katie enjoys helping to get new ventures off the ground. She is known for questioning the status quo, in an effort to bring about fresh results. (Hint: she brings this superpower to the audit process)

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